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Navegar nos artigos que possuem a tag " ROI"

E-mail Marketing: Como calcular o ROI – retorno de investimento?

jan 24, 2011   //   por getshop   //   Notícias  //  Comentários desativados em E-mail Marketing: Como calcular o ROI – retorno de investimento?

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Como calcular o ROI do e-mail marketing? (ROI – retorno de investimento)

E-mail marketing não é gratuito. É uma mídia, como outra qualquer, que exige investimentos para trazer o retorno desejado. Porém, o retorno gerado pelo e-mail marketing deve justificar seu custo, e muitas empresas acabam dedicando muito de seu tempo e de seus criativos para criar campanhas que têm um custo muito maior do que o retorno.

E, afinal, como calcular este retorno?

Continuar lendo >>


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